In January 2024, Germany saw 213,553 new passenger car registrations, an increase of 19% compared to the previous year, representing the highest registration rate since 2020. Last month also saw a rise in electric car sales, which is a positive sign after a continuous decline for four years. Consecutive months at the end of 2023.
36,868 new electric cars were registered, an increase of 37% year-on-year, and their percentage in the market rose to 17.3%, compared to 15.1% in the previous year. Despite this rise, the numbers are still lower than they were two years ago, with registrations standing at 39,792 and a market share of 21.6% in January 2022, with the heavy support for plugins influenced by incentives at the time.
Registrations of battery electric vehicles also rose by 24% year-on-year, to 22,474 vehicles, representing 10.5% of the total market, compared to 10.1% a year earlier and 11.3% two years ago. Additionally, hybrid vehicle sales saw a significant rebound after a full year of decline due to a lack of incentives in 2023, with 14,394 new vehicles registered, an increase of 63% year-on-year.
In the German car market, Mercedes shined by registering more than 6,000 new vehicles, including 2,358 fully electric cars. In contrast, BMW came in second place with a total of almost 4,000 vehicles, followed by Audi with 3,518 units, with Tesla equaling the number of registrations with Audi, leading the all-electric car category.
What is interesting is that Volkswagen, despite topping plug-in sales with 78,427 registrations in 2023, ranked fifth with 2,176 registrations, which is relatively low compared to its previous history on the market.
Additional car registrations by brand (at least 1,000) last month:
Mercedes-Benz: 6,058 – 2,358 battery cars and 3,700 PHEV cars BMW: 3,924 – 2,243 battery cars and 1,681 PHEV cars Audi: 3,518 – 2,307 battery cars and 1,211 PHEV cars Tesla: 3,152 battery cars Volkswagen: 2,176 – 1,735 battery cars and 441 PHEV cars Volvo: 1,886 – 861 battery cars and 1,025 PHEV cars Skoda: 1,608 – 1,457 battery cars and 151 PHEV cars Opel: 1,386 – 554 battery cars and 832 PHEV cars Hyundai: 1,253 – 898 battery cars and 355 PHEV cars Seat: 1,237 – 198 battery cars and 1,039 PHEV cars Ford: 1,211 – 105 battery vehicles and 1,106 PHEV vehicles Kia: 1,175 – 747 battery vehicles and 428 PHEV vehicles Porsche: 1,099 – 348 battery cars and 751 PHEV cars Best all-electric models so far in 2024 (annual change):
Tesla Model Y: 2,393 cars (down 36%) Skoda Eniac: 1,457 (100% increase) Audi Q4 e-tron: 1,424 cars (up 93%)
